Effective Date: September 25, 2026

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Higher Ground Management, LLC, doing business as Let There Be Rock Schools values your privacy and are committed to protecting your personal information. This Privacy Policy (“Policy”) describes how we collect, use, and disclose personal information obtained through our website at letthereberockschools.com, our mobile app, our communications, and our services. In this Policy, “LTBRS”, “we”, “us”, and “our” refer to Higher Ground Management, LLC unless the context identifies an independently owned location.  By using our website or services, you agree to the terms of this Policy. This Policy applies to all visitors, customers, students, and parents or guardians who use Let There Be Rock Schools websites and services.

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Scope and Our Relationship with Local Schools

Let There Be Rock Schools locations are owned and operated independently.  A local operator may separately decide how to collect and use information for their school, including information used to provide lessons, programs, events, staffing, billing, and local communications.  When that happens, the local operator is responsible for their own privacy policy practices and may provide a separate notice.

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1. Information We Collect and How We Collect It

We collect information from you both directly and automatically. Directly provided information includes your name, email address, phone number, billing address, payment details, and other contact information when you book a trial lesson, enroll in a program, register for an event or camp, or make a purchase. If you enroll a child in one of our programs, we collect relevant information such as the child’s name, age, instrument or program interests, and any special accommodations or needs. Parental or guardian consent is required before we knowingly collect personal information from a minor, in compliance with the Children’s Online Privacy Protection Act (COPPA).

Because our programs serve students as young as age 5, much of the student information we hold is provided by a parent or guardian on the child’s behalf. We use this information solely to deliver and personalize lessons, band placement, performances, and related services.

We also collect non-personal information automatically when you use our website or app. This includes your IP address, browser type, operating system, and device type, as well as information about your interaction with our site, such as the pages you visit, the amount of time spent on the site, and the referring URLs that directed you to us. Cookies and similar tracking technologies are used to improve your browsing experience and gather analytical data about website and advertising performance.

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2. How We Use Your Information

The information we collect is used to provide, improve, and personalize our services. We use your contact information to communicate with you about lessons, band programs, live performances, camps, promotions, new services, events, and operational updates. Payment information is used to process transactions securely, and information provided when enrolling students helps us tailor our programs and band placements to meet each student’s needs and goals. Non-personal data collected from your interactions with our website and advertising allows us to understand usage patterns, optimize performance, and deliver a more relevant experience.

We may also use your information to send administrative messages, such as account updates or service-related announcements. Marketing emails or text messages will only be sent with your prior consent, and you can opt out at any time.

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3. How We Share Your Information

Let There Be Rock Schools does not sell, rent, or trade your personal information to third parties. We may share personal data with third-party service providers who perform functions on our behalf, such as enrollment and lesson management, payment processing, email and SMS marketing, advertising, analytics, and website hosting. These providers currently include enrollment and scheduling platforms such as TeacherZone/SessionUp , and advertising and analytics technologies such as Meta Pixel, Google Analytics, and Google Ads. These service providers only receive the information necessary to complete their specific tasks and are bound by confidentiality obligations.

Because Let There Be Rock Schools operates through company-owned and independently owned locations, information you provide to a specific location may be shared with that location’s owner or operator in order to deliver the services you requested. In some cases, we may share personal information to comply with legal obligations, such as responding to subpoenas, court orders, or other legal processes. We may also disclose personal data if necessary to protect the rights, safety, or property of our students, customers, employees, or business partners. In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the new entity.
 

4. Data Security

Let There Be Rock Schools takes appropriate security measures to protect personal information from unauthorized access, use, or disclosure. Sensitive information, such as payment details, is encrypted during transmission using secure protocols and is handled by our payment and enrollment providers. Data is stored on secure systems, and access is limited to authorized personnel based on their job responsibilities.
 

5. Children’s Privacy

We are committed to protecting the privacy of children. In compliance with COPPA, we do not knowingly collect personal information directly from children under the age of 13 without verifiable parental or guardian consent. Enrollment and account creation for minors is completed by a parent or guardian. If you believe we have collected information from a child without proper authorization, please contact us and we will promptly delete the data. Parents and guardians may request access to, correction of, or deletion of their child’s personal information by contacting us directly using the methods below.
 

6. Your Rights and Choices

Depending on the jurisdiction in which you reside, you may have additional rights and choices regarding your personal information, including those listed below. While we use the term “personal information” throughout this Policy, we intend it to include “personal data” where that is the term used under applicable law. If you have questions about whether you live in a jurisdiction that affords these rights, please contact us using one of the methods below.

Right to Request Access or Right to Know

You may have the right to request that we disclose to you the information we have collected and used about you over the past 12 months, including:

• The categories of personal information we collected about you.

• The specific pieces of personal information we collected about you.

• The categories of sources for the personal information we collected.

• The business or commercial purpose for collecting your personal information.

• The categories of third parties with whom we have disclosed your personal information.

• The categories of personal information, if any, that we sold or shared, and the categories of third parties to whom it was sold or shared.

Right to Portability

After you make a request to access your personal information, you may have the right to obtain a copy in a portable, readily usable format that allows you to transmit the information to another party, to the extent technically feasible. You may also have the right to request that we transfer your information to another organization under certain circumstances.
 

Right to Deletion or Right to Erasure

You may have the right to request that we delete the personal information we collect or retain about you, subject to certain exceptions. After we receive and verify your request, we will delete (and direct any service providers that hold your personal information on our behalf to delete) your personal information from our records, unless an exception applies. We may deny your request where retaining the information is necessary for us or our service providers, as permitted by law.
 

Right to Opt Out of the Sale or Sharing of Personal Information, or Targeted Advertising

You may have the right to opt out of the sale or sharing of your personal information. In some jurisdictions, sharing information with third parties using cookies constitutes “sharing” or “selling.” You can control this by using the cookie consent tool available on our website and by selecting “reject” to opt out of the collection of personal information through cookies. You can also control cookies by updating your browser settings on each device you use. In some states this is known as the right to opt out of targeted advertising, the sale of personal data, or profiling in furtherance of certain decisions.
 

Right to Limit Certain Uses of Sensitive Personal Information

You may have the right to limit our use and disclosure of your “Sensitive Personal Information,” as that term is defined in applicable law, where we have collected it beyond what is necessary to perform the services or provide the goods you reasonably expect, and as otherwise authorized by law.
 

Right to Correct Inaccurate Personal Information

If you believe or discover that personal information we have collected about you is inaccurate, you may contact us to request that we correct and update the information so that it is accurate.
 

Right to Restrict or Object to Processing

You may have the right to restrict or object to certain processing of your personal information, including where our legal basis is your consent, where the processing involves Sensitive Personal Information, or where it involves automated decision-making technologies. This right is subject to certain restrictions.
 

Right to Appeal

If you are a resident of certain jurisdictions, you may have the right to appeal a denial of your request. Requests to appeal can be communicated through the same means by which your original request was submitted. If we deny your appeal, you may have the right to escalate to your state regulator, and we will provide the relevant regulator’s information.

In addition to the above, you may also have the right to:

• Appoint an individual to exercise your rights on your behalf, or to exercise rights on behalf of your minor child, if we have collected their information;

• Access information about automated decision-making (as applicable);

• Opt out of automated decision-making (as applicable); and

• Not be discriminated against for exercising your rights.

 

Exercising Your Rights

If you believe you reside in a jurisdiction that affords these rights and you wish to exercise any of them — or if you would like to know whether you reside in such a jurisdiction — please submit a request to us using one of the methods listed in Section 13 (Contact Us). Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request. You may also make a verifiable request on behalf of your minor child.

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You may only make a verifiable request for access or data portability twice within a 12-month period. Your request must provide enough information for us to reasonably verify your identity (or authority to act) and describe your request with enough detail for us to evaluate and respond to it. We cannot respond to your request or provide personal information if we cannot verify your identity or authority. We will only use the information provided in a request to verify identity or authority.

We endeavor to respond to verifiable requests within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the reason and the extension in writing. Disclosures will generally cover the 12-month period preceding receipt of the request, unless applicable law requires otherwise. We do not charge a fee to process or respond to a verifiable request unless it is excessive, repetitive, or manifestly unfounded; if a fee applies, we will explain why and provide an estimate before completing the request.
 

7. Mobile & Text Message Terms

If you opt in to receive text messages from Let There Be Rock Schools, you agree that we may send periodic SMS and MMS messages to the mobile number you provide. Consent is not required as a condition of any purchase. Reply STOP to cancel text messaging and HELP for more information. You may also opt out or change your preferences by contacting your local Let There Be Rock Schools or by adjusting your notification preferences in the LTBRS app. Message and data rates may apply. Your carrier may prohibit or restrict certain mobile features, and some features may be incompatible with your carrier or device. No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.
 

8. Email Terms & Conditions

When you subscribe to our email list, you agree to receive communications about our programs, services, promotions, and events. We collect personal information, such as your name and email address, to send these messages. You may withdraw your consent at any time by clicking the unsubscribe link in any email or by contacting us directly. Let There Be Rock Schools complies with all applicable laws and regulations, including the CAN-SPAM Act.
 

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, measure advertising performance, and collect data on site performance. Cookies are small data files stored on your device that allow us to recognize returning visitors and understand website usage.

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When you visit our website, a cookie consent banner is displayed. If you accept cookies, tracking will occur as described in this Policy. If you do not respond to the banner and continue to use the website, this may be treated as implied consent, meaning your continued use authorizes us to place cookies and engage in cookie-based tracking as outlined here, to the extent permitted by applicable law.

We may use analytics and advertising technologies including Meta Pixel, Google Analytics, and Google Ads Pixel to understand how visitors interact with our services and to optimize our marketing. These tools may use first-party and third-party cookies to collect information such as online identifiers (e.g., IP address, user ID), technical data (e.g., device type, screen size, browser information), general geographic location (country or region), and behavioral data (e.g., clicks, taps, scrolls, and pages viewed).

You can control cookie settings through the consent banner or your browser preferences. Blocking or deleting cookies may affect certain site functionality. For more information about managing cookies, visit your browser’s help section or opt-out tools such as the Digital Advertising Alliance’s Consumer Choice page.

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10. International Data Transfers

If you access our website or services from outside the United States, please be aware that your information will be transferred to, processed, and stored in the United States or other countries where we or our service providers operate. By using our services, you consent to this transfer and processing of your data in accordance with U.S. laws, which may differ from the laws of your country.

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11. Third-Party Links and Social Media

Our website and communications may contain links to third-party websites or social media platforms, including Facebook, Instagram, and YouTube. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies when you leave our site. When you interact with us on social media, your interactions are governed by the privacy policies of those platforms; please review your account settings to control how your personal data is collected and shared.

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12. Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our practices, services, or legal obligations. Any changes will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this Policy regularly to stay informed about how we protect your personal information.

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13. Contact Us

If you have any questions or concerns about this Policy, or if you wish to exercise any of your rights, please contact us:

Let There Be Rock Schools

Email: ltbrsfrederick@gmail.com

Phone:  301-668-6280

Mailing Address: 5732 Industry Lane, Frederick, MD 21704